Packaging Makes Perfect

March 20, 2014

We talk a lot about presentation, the way we plate food, display it on buffet tables, garnish dishes to improve aesthetic appeal. It’s part of the eating experience, and it makes a difference. Fact is food prepared impeccably won’t excite diners like good food that’s beautiful to the eye. I’ve seen this with my own eyes for decades.
The same principle will make a low-effort gift of cookies go a long way. Bake a batch of cookies, and place six or eight to the side to give to someone. Place the cookies in a decorative tin or an interesting jar or colorful bag. You can even decorate it with a beautiful bow or a nice tag. Do this, and watch the way your cookies are received.


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